Blog | Client Stories
4 ways brands are winning at sustainability
(we’re looking at you, allbirds)
By: Team Backbone | Apr. 22nd, 2021
Studies show that consumers are shopping brands that align with their personal values — and that protecting the planet tops the list of those values. But creating sustainable products — or adopting a more sustainable production process or business model — can be daunting. And expensive. And inefficient. (And, and, and.) It doesn’t have to be. Here, four ways that Backbone helps brands streamline processes to increase efficiency — and decreases waste.
1. CONSERVE ENERGY. (IN EVERY SENSE OF THE WORD.)
Managing the sample development process in real time reduces sample cycles (and wasted materials), while our Size Spec feature standardizes fit across core products — both of which save time, money and energy spent on materials, production, transportation and manpower.
2. REDUCE WASTE.
Cross-functional visibility into your supply chain can mitigate over-production and inventory loss, which helps the planet and your bottom line. “Ultimately, we’ll see companies less inundated with overstock as they begin to produce right-sized assortments, and getting the right products to their customers at the right time and at the right price,” says Backbone co-founder Andrew Klein.
3. OFFER TRANSPARENCY.
Visibility across teams also allows for the kind of brand transparency that brings confidence to customers searching for a more thoughtful, intentional product — the kind of transparency that can serve as a key marketing message around sustainability efforts.
4. MAKE SMART DECISIONS. (DESIGN BETTER.)
The ability to generate reports on sales, status, historical performance with just a few clicks makes evaluating options to explore sustainability more efficient. And the idea of sustainability can extend to include how you design, not just what you design: “We are seeing a much more intentional approach,” says Klein. “Less season-specific colors, more multi-season materials. More ‘wear now’ pieces. And an overall ‘buy less, but buy right’ methodology.”
Learn more | (Got questions? We’ve got answers.)