Modern workflows require modern solutions. Backbone’s all-in-one solution helps consumer goods companies get their products to market with greater efficiency and velocity. The Backbone platform allows you to manage your product line, create tech packs, and iterate designs. Backbone fully encompasses the product development process, empowering your entire team to collaborate seamlessly.
Our brands are our lifeblood and we consider ourselves fortunate to list such amazing companies as partners and family who see the value in our great work. These values are beacons – guiding lights we steer by, and that we strive to make decisions by:
Put customers first: We necessarily measure our intended actions against the impact they have on our customers, our employees, and our company and our shareholders. But we put the Customer first in that conversation and give them the most weighting.
Align and commit: We firmly believe that challenge and debate is critical to building a great product and serving our customers. We make space for, and respect, disagreement (especially when data-driven!). At the same time, we as an organization cannot function if team members or separate teams are moving in different directions. So once a decision is made, we commit and move forward.
Trust in our team: We trust and empower each team member to make independent decisions within their roles that help drive our business forward to accomplish our goals.
Co-Founder & Executive Chairman
A retail industry veteran at the forefront of the direct-to-consumer movement. With decades of experience in the retail and consumer goods industries, he has extensive knowledge of getting products to market.
VP of Revenue
Leveraging over 15 years in the fashion industry, Melissa is responsible for the entire Backbone customer lifecycle, including on-boarding, product education, customer success, and growth. With a passion for building a thriving community of customers, she remains focused ongoing client success and optimization of their product development processes. Melissa lives in Boulder with her husband, two daughters, and puppy. She has a passion for the outdoors, travelling, art, and fashion.
Co-Founder & Chief Research Officer
A tenured product designer and developer, with over a decade of experience working with companies such Ralph Lauren and heading up several departments at Tommy Hilfiger, drawing critical acclaim.
VP of Technology
Adam has served as a technology and process consultant to large enterprises and local companies, across a variety of industries. He has a passion in scaling early-stage start ups and leveling up technology teams in order to solve real-world problems.
Alison is a software industry vet who has an impressive background in tech and venture capital. She is a current partner of one of Backbone’s own investors, Signal Peak Ventures, and is passionate about helping young companies grow sustainably. She’s also an enthusiast for any and everything outdoors, and when not in her (home) office, she can be found at one of her 2 sons’ many sporting events.
VP of Operations
Jamie’s a start up veteran helping early stage companies get to market, with over 10 years of experience in product management, operations, and marketing. Most recently, she has spent the last four years at Backbone focusing on product management and strategy. When not wearing her Backbone hat, Jamie can be found somewhere out in the wilderness hiking, fishing, or skiing with her family and 2 dogs.