Our Story

We believe the future of consumer brands is digital. We provide the platform that empowers brands to innovate, design, and develop products at digital speed.

In 2014, Andrew Klein — a designer at Ralph Lauren and Tommy Hilfiger — was looking for a better way for brands to make products. The traditional PLM systems he was using were cumbersome, difficult, and rigid. His work day consisted of hours of battling a legacy IT-platform from his office, and wasting hours of creative design time on data entry in spreadsheets.

At the same time, his brother Matthew Klein was running large-scale industry trade shows like Magic and Project. He watched a new generation of digitally-native, direct-to-consumer fashion brands enter the market and compete against traditional apparel brands with brilliant success — and more than their fair share of challenges. While many companies were innovating in the customer acquisition and e-commerce spaces, he saw brands struggling with simply bringing their products from design to production.

Backbone PLM was born as the two brothers discussed their experiences and decided to develop a PLM platform that would meet the needs of emerging modern DTC brands. From the start, Backbone had to be cloud-based, easy-to-use, and offer a beautiful UI that fashion designers would love working with. Most of all, Backbone had to set designers free from cumbersome administrative tasks, and give them what they need and want most: more time to be creative.

Today, our product development platform is still guided by these founding principles. Most product developers work in chaos, but Backbone helps them simplify their work, create great products, collaborate with designers and vendors, and grow their business.

Our Values

Our company culture is inspired by the values we see across all of the brands that use Backbone to grow their businesses. As a result, our team is…


Backbone is founded by creatives, and powered by some of the industry’s most creative minds. We believe creativity is the essential component to our clients’ success, and we design our product to specifically empower the creatives who use it.


We are a team of innovators, constantly pushing our product — and ourselves — be better and think bigger, to disrupt business as we know it.


We strive to be collaborative with each other and our clients by developing a product that fosters collaboration within teams, and actively seeking feedback.


We think big picture, and we work in the details. The Backbone team is adept at taking initiative, and we design our product to empower our clients to do the same in their business.


Team Backbone is made up of a group of people who love what we do. In every way we interact — from our user interface to our conversations with clients and each other — we’re a friendly bunch.


Jeff Fedor


Jeff has 25 years of software experience working in B2C, B2B, and marketplaces in Canada, Europe, and the USA. He has a proven track record of bringing zero-to-one products to market and scaling growth companies across multiple verticals, including finance, ad tech, entertainment, social analytics, and travel. An avid cyclist, Jeff manages a developmental cycling team that helps athletes balance the demands of elite competition while pursuing their education.

Jamie Peters

VP of Operations

Jamie’s a start up veteran helping early stage companies get to market, with over 10 years of experience in product management, operations, and marketing. Most recently, she has spent the last four years at Backbone focusing on product management and strategy. When not wearing her Backbone hat, Jamie can be found somewhere out in the wilderness hiking, fishing, or skiing with her family and 2 dogs.

Adam Postma

VP of Technology

Adam has served as a technology and process consultant to large enterprises and local companies, across a variety of industries. He has a passion for scaling early-stage start ups and leveling up technology teams in order to solve real-world problems. Adam can be found on weekends playing board games with his friends and family, or playing with his Shiba Inu.

Alaina Bravo

VP of Marketing

Alaina is a seasoned SaaS marketing leader with an M.B.A. in International Business Management. She helps entrepreneurial companies grow through digital-first acquisition strategies that connect brands with their ideal customers. When she’s not at work, you can find her flying in the skies above Colorado enjoying the privileges of her Private Pilot license.

Linda Davis

VP of Finance

Linda is a tenured financial leader who has worked in a assortment of industries. She loves the challenge of growing companies while tackling operational and strategic objectives. Like most people living in Colorado, Linda enjoys the outdoors, especially when it comes to skiing and biking.

Nicole Torres

VP of Revenue

Nicole brings over 20 years of experience in sales and sales leadership to Backbone. She has a passion for building sales teams and developing their talent and skills to really understand customers’ needs and objectives and deliver the right solution. When she is not working, you can find Nicole enjoying one of her creative pursuits such as drawing or painting, or in the kitchen perfecting her French Bistro cooking.

Our Founders

Mathew Klein

Co-Founder and Executive Chairman

A retail industry veteran at the forefront of the direct-to-consumer movement. With decades of experience in the retail and consumer goods industries, he has extensive knowledge of getting products to market.

Andrew Klein


A tenured product designer and developer, with over a decade of experience working with companies such Ralph Lauren and heading up several departments at Tommy Hilfiger, drawing critical acclaim.

Join Our Team

Backbone is looking for talented team members to join us in the following roles. Apply today!

Lead Product Designer (Boulder, CO or Remote)
We’re seeking an experienced product designer to join our team.

Youʼll join a small, fast-moving product team. Youʼll help lead and define the product experience across all our surfaces, partnering with product and engineering to make sure we continue to lead and innovate by solving tomorrow’s problems today.

This is a role for a creative individual with excellent aesthetic judgment and willingness to collaborate within a team environment. Youʼll help not only lead the Backbone experience but inspire and elevate the team by producing work that is always raising the bar and taking a user experience first approach to solving problems. Your work will allow our customers to feel delighted every time they use our product.

What you’ll do 
• Collaborate with a small-but-mighty product team to drive the end-to-end design process for major features across the user journey of Backbone
• Bring design to the forefront of team-wide decision making
• Collaborate with stakeholders to translate business goals into unique product experiences
• Work closely with engineers and other partners to ensure a high-quality implementation
• Mentor and provide guidance for other designers on the team to raise the bar across the team
• Help with hiring and establishing a design culture within the company

Your experience
• 5+ years of design experience, working on interactive applications with real-world users
• 2+ years of leading digital design teams
• Proven understanding of the end-to-end design process, including research, prototyping, usability testing
• Experience helping lead and mentor a team of gifted creatives
• Excellent visual, UI and interaction skills

What we value 
• Passion for design and figuring out best in class solutions to UX, UI and interaction challenges
• Effective written and verbal communication skills
• Ability to think through complex interaction design
• Collaboration across design, engineering, and product teams
• Expressing ideas through visuals and prototyping (Backbone uses Figma and Adobe Creative Suite)
• Experience with design systems, programming and using technical tools like (Git, VSCode, Origami, FramerX).

How to Apply 
Sound like a good fit for you? Please send us an email at jamie@backboneplm.com
• Be sure to share any materials that help us get to know you better, such as your LinkedIn profile, resume, portfolio.
• Keep your application short and sweet!

Salary Range: $125,000-$150,000

Backbone is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

Apply Now

Account Executive (Boulder, CO or Remote)

Backbone is a product development platform that empowers brands to make products smarter, faster, and at scale. We believe the future of consumer brands is digital. We provide the platform that empowers brands to innovate, design and develop products at digital speed. 

We are looking for a smart, scrappy, curious, and driven PERFORMER to join our Sales team. This is a fast-paced environment and a rapidly growing company. We value hard work and self-starters, and you’ll be learning as you go. The key focus of this role is to drive revenue for the company through new customer acquisition. This is a hybrid inbound/outbound role so a hunter mentality is required. 

The ideal candidate has experience working in a SaaS environment in either an outbound SDR or inside sales role. They have used a consultative sales approach, and are willing to learn and implement Backbone’s sales process.  

Backbone has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. We have a fun and fast-growing team based out of Boulder, CO with remote colleagues around the world, and are looking for energetic and experienced team members to help us grow. 

We hope you’ll join us!

What You’ll Do:

  • Find, negotiate and close deals with some of the best direct to consumer apparel brands in the world. 
  • Actively prospect new sales leads and business opportunities through relentless planning and outreach
  • Use a consultative sales approach to build strong relationships with multiple stakeholders (C-level, heads of sales, marketing, and operations) to understand prospective customers’ needs, and utilize superior sales skills to earn new business in a highly competitive landscape. 
  • Build and execute a robust pipeline and use excellent follow-up to convert every lead, schedule every call, close every deal, and follow up on every commitment that you make. You are persistent and you will approach everything you do with the right attitude and effort.  
  • Collaborate with Marketing and Customer Success to ensure a seamless customer experience.
  • Listen attentively and ask good questions to identify inefficiencies and challenges with a brand’s current processes, and present a tailored solution to improve through the use of technology. 
  • Be curious, introspective, questioning, adaptable, and driven to learn every day in a fast-paced and ever-changing startup environment. 

Who You Are:

  • You like to control your own destiny: While you’ll receive qualified leads from marketing, the ability to supplement that through your own hunting and scouting is vital. 
  • You take a consultative approach to selling and are willing to learn and follow a sales process.
  • Articulate and poised with a clear and concise spoken and written communication style
  • You ask great questions and take good notes. You’ll be juggling multiple priorities at all times and it’s critical that you keep yourself organized in Salesforce.
  • You’re customer-centric . While we believe in a consistent and measurable sales process that moves customers to a decision, we also believe in treating customers and people the right way – with courtesy and partnership! You believe in the long-term value of building trust with your customers.
  • Top tier presentation and product demo skills. 
  • You’re obsessed with gathering and using data to make business decisions
  • You enjoy ownership and autonomy in your work.
  • Highly collaborative, while you want to win in your role, you know that teamwork is essential for an organization to grow.
  • You are flexible, adaptive, and resilient and thrive in a dynamic startup environment.

What You’ll Need:

  • 3+ years of sales or meaningful prospecting experience as an outbound SDR.
  • Previous experience  in a SaaS organization (preferred but not required)
  • Proficiency in using Salesforce.com and other tools like Outreach and (preferred but not required).
  • Bachelor’s Degree.
  • Previous , experience in either consumer goods (ideally apparel, footwear or accessories) or the Direct-to-Consumer market a plus

Other Details:

  • Located in Downtown Boulder, CO – Remote applicants welcomed. 
  • Full Time, with work-life balance
  • Compensation package commensurate with experience and expertise

Benefits and opportunities:

  • Insurance (medical/dental/vision)
  • Unlimited PTO
  • Wellness reimbursement
  • Transit benefits
  • Company Stock Options

Base: $55,000-$60,000 plus commission

To Apply: 
Please send resumes to jamie@backboneplm.com

Apply Now

Software Developer (NodeJS) (Boulder, CO or Remote)
Backbone is a product development platform that empowers brands to make products smarter, faster, and at scale. We believe the future of consumer brands is digital. We provide the platform that empowers brands to innovate, design and develop products at digital speed.

We’re looking for a talented software developer to help grow our product development team. As a member of a small team, you’ll get exposed to a lot – from front-end, back-end, databases, DevOps and both manual and automated QA.

The ideal candidate will have some full-stack development understanding, but expertise in back-end development. You understand the different moving parts and how they come together. You’re proud of production software projects you’ve worked on, and problems you’ve solved.

Backbone has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. We have a fun and fast-growing team based out of Boulder, CO, and are looking for energetic and experienced team members to help us grow.

We hope you’ll join us!

Who You Are:

  • 3+ years of web development experience
  • Experience being responsible for end to end delivery of a feature
  • Effective at communicating engineering trade-offs to product owners and CS
  • Mentoring experience is a plus
  • Experience with backend architecture patterns such as caching, queues, etc.
  • Early-Mid Stage start-up experience is a plus

What You’ll Do:

  • Work on a team developing new features for our product
  • Understand our product by listening to customer interviews and working with our product team – then help problem solve solutions
  • Help scale the product, team, and company to the next level

Overlap in this stack is desired, but substitutions will be considered:

  • NodeJS
  • TypeScript
  • AWS (Fargate, S3, Lambda, ALB, ECR, Cloudfront)
  • Docker
  • CI/CD (We use CircleCI, alternatives are fine)
  • Databases (We use MongoDB, PostgreSQL, alternatives are fine)
  • Automated Testing – including unit and integration tests
  • Familiarity with SPAs – Angular, Vue
  • Telemetry (Logging and APM)
  • Authentication (OAuth, Auth0, Sessions)
  • Infrastructure as Code (We use Terraform, alternatives are fine)
  • Modern API Development (REST, GraphQL)

Other Details:

  • An opportunity to join a rapidly growing venture-backed company and work alongside an incredible team of smart and supportive people. The chance to help shape the growth and development of the Backbone brand.
  • Located in Downtown Boulder, CO – Will consider remote applicants but local to CO and/or willingness to relocate is a plus
  • Full Time, with work-life balance – flex wfh days
  • Compensation package commensurate with experience and expertise

Benefits and Opportunities:

  • Subsidized Insurance (medical/dental/vision)
  • Unlimited PTO
  • Wellness reimbursement
  • Transit benefits
  • Stock options for all employees

Apply Now