Our Story

We believe the future of consumer brands is digital. We provide the platform that empowers brands to innovate, design, and develop products at digital speed.

In 2014, Andrew Klein — a designer at Ralph Lauren and Tommy Hilfiger — was looking for a better way for brands to make products. The traditional PLM systems he was using were cumbersome, difficult, and rigid. His work day consisted of hours of battling a legacy IT-platform from his office, and wasting hours of creative design time on data entry in spreadsheets.

At the same time, his brother Matthew Klein was running large-scale industry trade shows like Magic and Project. He watched a new generation of digitally-native, direct-to-consumer fashion brands enter the market and compete against traditional apparel brands with brilliant success — and more than their fair share of challenges. While many companies were innovating in the customer acquisition and e-commerce spaces, he saw brands struggling with simply bringing their products from design to production.

Backbone PLM was born as the two brothers discussed their experiences and decided to develop a PLM platform that would meet the needs of emerging modern DTC brands. From the start, Backbone had to be cloud-based, easy-to-use, and offer a beautiful UI that fashion designers would love working with. Most of all, Backbone had to set designers free from cumbersome administrative tasks, and give them what they need and want most: more time to be creative.

Today, our product development platform is still guided by these founding principles. Most product developers work in chaos, but Backbone helps them simplify their work, create great products, collaborate with designers and vendors, and grow their business.

Our Values

Our company culture is inspired by the values we see across all of the brands that use Backbone to grow their businesses. As a result, our team is…

Creative

Backbone is founded by creatives, and powered by some of the industry’s most creative minds. We believe creativity is the essential component to our clients’ success, and we design our product to specifically empower the creatives who use it.

Innovative

We are a team of innovators, constantly pushing our product — and ourselves — be better and think bigger, to disrupt business as we know it.

Collaborative

We strive to be collaborative with each other and our clients by developing a product that fosters collaboration within teams, and actively seeking feedback.

Entrepreneurial

We think big picture, and we work in the details. The Backbone team is adept at taking initiative, and we design our product to empower our clients to do the same in their business.

Friendly

Team Backbone is made up of a group of people who love what we do. In every way we interact — from our user interface to our conversations with clients and each other — we’re a friendly bunch.

Leadership

Jeff Fedor

CEO

Jeff has 25 years of software experience working in B2C, B2B, and marketplaces in Canada, Europe, and the USA. He has a proven track record of bringing zero-to-one products to market and scaling growth companies across multiple verticals, including finance, ad tech, entertainment, social analytics, and travel. An avid cyclist, Jeff manages a developmental cycling team that helps athletes balance the demands of elite competition while pursuing their education.

Jamie Peters

VP of Operations

Jamie’s a start up veteran helping early stage companies get to market, with over 10 years of experience in product management, operations, and marketing. Most recently, she has spent the last four years at Backbone focusing on product management and strategy. When not wearing her Backbone hat, Jamie can be found somewhere out in the wilderness hiking, fishing, or skiing with her family and 2 dogs.

Melissa Drayer

VP of Client Success

Leveraging over 15 years in the fashion industry, Melissa is responsible for the entire Backbone customer lifecycle, including on-boarding, product education, customer success, and growth. With a passion for building a thriving community of customers, she remains focused on helping clients optimize their product development processes with Backbone. Melissa lives in Boulder with her husband, two daughters, and puppy. She’s passionate about the outdoors, travelling, art, and fashion.

Adam Postma

VP of Technology

Adam has served as a technology and process consultant to large enterprises and local companies, across a variety of industries. He has a passion for scaling early-stage start ups and leveling up technology teams in order to solve real-world problems. Adam can be found on weekends playing board games with his friends and family, or playing with his Shiba Inu.

Alaina Bravo

VP of Marketing

Alaina is a seasoned SaaS marketing leader with an M.B.A. in International Business Management. She helps entrepreneurial companies grow through digital-first acquisition strategies that connect brands with their ideal customers. When she’s not at work, you can find her flying in the skies above Colorado enjoying the privileges of her Private Pilot license.

Linda Davis

VP of Finance

Linda is a tenured financial leader who has worked in a assortment of industries. She loves the challenge of growing companies while tackling operational and strategic objectives. Like most people living in Colorado, Linda enjoys the outdoors, especially when it comes to skiing and biking.

Nicole Torres

VP of Revenue

Nicole brings over 20 years of experience in sales and sales leadership to Backbone. She has a passion for building sales teams and developing their talent and skills to really understand customers’ needs and objectives and deliver the right solution. When she is not working, you can find Nicole enjoying one of her creative pursuits such as drawing or painting, or in the kitchen perfecting her French Bistro cooking.

Our Founders

Mathew Klein

Co-Founder and Executive Chairman

A retail industry veteran at the forefront of the direct-to-consumer movement. With decades of experience in the retail and consumer goods industries, he has extensive knowledge of getting products to market.

Andrew Klein

Co-Founder

A tenured product designer and developer, with over a decade of experience working with companies such Ralph Lauren and heading up several departments at Tommy Hilfiger, drawing critical acclaim.

Join Our Team

Backbone is looking for talented team members to join us in the following roles. Apply today!

Software Developer (NodeJS) (Boulder, CO or Remote)
Backbone is a product development platform that empowers brands to make products smarter, faster, and at scale. We believe the future of consumer brands is digital. We provide the platform that empowers brands to innovate, design and develop products at digital speed.

We’re looking for a talented software developer to help grow our product development team. As a member of a small team, you’ll get exposed to a lot – from front-end, back-end, databases, DevOps and both manual and automated QA.

The ideal candidate will have some full-stack development understanding, but expertise in back-end development. You understand the different moving parts and how they come together. You’re proud of production software projects you’ve worked on, and problems you’ve solved.

Backbone has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. We have a fun and fast-growing team based out of Boulder, CO, and are looking for energetic and experienced team members to help us grow.

We hope you’ll join us!

Who You Are:

  • 3+ years of web development experience
  • Experience being responsible for end to end delivery of a feature
  • Effective at communicating engineering trade-offs to product owners and CS
  • Mentoring experience is a plus
  • Experience with backend architecture patterns such as caching, queues, etc.
  • Early-Mid Stage start-up experience is a plus

What You’ll Do:

  • Work on a team developing new features for our product
  • Understand our product by listening to customer interviews and working with our product team – then help problem solve solutions
  • Help scale the product, team, and company to the next level

Competencies
Overlap in this stack is desired, but substitutions will be considered:

  • NodeJS
  • TypeScript
  • AWS (Fargate, S3, Lambda, ALB, ECR, Cloudfront)
  • Docker
  • CI/CD (We use CircleCI, alternatives are fine)
  • Databases (We use MongoDB, PostgreSQL, alternatives are fine)
  • Automated Testing – including unit and integration tests
  • Familiarity with SPAs – Angular, Vue
  • Telemetry (Logging and APM)
  • Authentication (OAuth, Auth0, Sessions)
  • Infrastructure as Code (We use Terraform, alternatives are fine)
  • Modern API Development (REST, GraphQL)

Other Details:

  • An opportunity to join a rapidly growing venture-backed company and work alongside an incredible team of smart and supportive people. The chance to help shape the growth and development of the Backbone brand.
  • Located in Downtown Boulder, CO – Will consider remote applicants but local to CO and/or willingness to relocate is a plus
  • Full Time, with work-life balance – flex wfh days
  • Compensation package commensurate with experience and expertise

Benefits and Opportunities:

  • Subsidized Insurance (medical/dental/vision)
  • Unlimited PTO
  • Wellness reimbursement
  • Transit benefits
  • Stock options for all employees

Apply Now

Client Support Representative (Boulder, CO or Remote)
Backbone is a digital workspace for designers and product creators. Our Mission is to build a world-class platform to power the world’s direct to consumer economy, helping small and medium-size companies build their products faster, smarter and at scale. We have a fun and fast-growing team based out of Boulder, CO and are looking for experienced team members to join in our growth.

We are looking for a Client Support Representative to join our Support Team. Our Support Team is vital to the success of our company as we strive to put our customers first throughout the organization. We are responsible for Support inbounds, Knowledge Base Content and Training. Our team is lean and we are looking to build out a scalable Support operation to make it easy for our customers to work seamlessly in Backbone. This is a great opportunity for advancement and to build out a world-class team within our organization!

As a Client Support Representative, you will be on the frontlines working with our clients who are using Backbone to develop their Products. Whether it be how to use a certain feature, an issue in the system, a roadblock they are facing with their workflow, or just general support – we need to deliver the best experience possible through solutions, problem-solving and thorough knowledge of best practices and The Backbone Way. Our clients are on tight deadlines and need solutions that enable them to work smarter and faster. They look to Backbone to solve these challenges, and it’s our mission to deliver best in class support.

Backbone has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. We have a fun and fast-growing team based out of Boulder, CO, and are looking for energetic and experienced team members to help us grow. We hope you’ll join us!

You Are:

  • A tech savvy, self starter, eager to learn
  • A scrappy, tirelessly optimistic hustler
  • Customer facing but also back end intelligence minded
  • Deeply passionate about customer support and customer success
  • Consistently flexible and adaptable in your day-to-day: picking up the phone to speak with customers, contacting end users, scheduling executive briefings or manipulating data to tell a story
  • Able to maintain composure and calm in stressful situations, both written and verbal, with colleagues and customers
  • Confident in building trust and communicate effectively with C-Suite, VP, and Director-level contacts, along with day-to-day users of the software
  • Eager to find ways to make processes more efficient

What You’ll Do:

Support

  • Effectively manage and resolve issues through email, phone, screen share calls or live chat (coming soon) in a high volume capacity while focusing on a high quality customer experience
  • Ensure 100% retention by delivering best in class customer support after clients are live on the platform to create advocates
  • Identify common customer challenges and actively suggest better solutions
  • Communicate thoughtful, customized solutions that help customers move forward and grow their business
  • Become a Backbone product expert to find solutions for software issues and requests
  • Be available on a rotating basis for on-call for system emergencies
  • Show composure, resilience, and flexibility as customer needs evolve and case volume changes
  • Troubleshoot customer issues pertaining to platform usage and configuration
  • ABA – Always be Advocating! Prioritizing clients’ needs and advocating on their behalf

Knowledge Base

  • Learn from customer interactions to help enhance customer experience with self service tools
  • Create and update articles for our Knowledge based on questions asked by our customers (it’s likely if one customer asks, another one will too!)
  • Train customers through articles to navigate a variety of features within Backbone
  • Organize and assist in conducting Digital Events

Cross Functional

  • Assist with testing of future releases including enhancements and bug fixes
  • Partner with Senior Manager of Support to build out internal processes as our team grows
  • Support Client Success & Account Executives throughout client trainings to discover and understand client needs, help drive adoption and ensure their desired outcome is met
  • Work cross-functionally with Marketing, Sales, Product, and Engineering to ensure a consistent and strong customer message is embedded in our processes
  • Understand and identify customer pain points and help drive the escalations process by coordinating between the Product and Engineering team
  • Empathize with every aspect of the customer experience, putting customers’ needs first

Qualifications:

  • 3+ years of experience in a customer service or support role
  • Experience working with tools such as Help Scout, Zendesk, Jira, Catalyst, Salesforce, Slack
  • Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
  • Experience with apparel or related product development/design/production (and/or a willingness to dig in and learn what goes into such roles, in order to better serve/advise/empathize with the clients)
  • Strong interpersonal skills and experience building strong internal and external relationships
  • Consistent track record of highly-professional customer service in a fast paced, dynamic environment
  • Effective oral, presentation, and written communication skills with constant attention to detail
  • Diplomacy, tact, and poise under pressure when working through customer issues
  • Bachelor’s Degree

OTHER DETAILS

  • Located in Downtown Boulder, CO – Will consider remote applicants but local to CO and/or willingness to relocate is a plus
  • Full Time, with work-life balance – flex wfh days
  • Compensation package commensurate with experience and expertise

Benefits and opportunities:

  • Insurance (medical/dental/vision)
  • Unlimited PTO
  • Wellness reimbursement
  • Transit benefits
  • Company Stock Options

Apply Now

Account Executive (Boulder, CO or Remote)

Backbone is a product development platform that empowers brands to make products smarter, faster, and at scale. We believe the future of consumer brands is digital. We provide the platform that empowers brands to innovate, design and develop products at digital speed.

We are looking for a smart, scrappy, curious, and driven HUSTLER to join our Sales team. This is a fast-paced environment and a rapidly growing company. We value hard work and self-starters, and you’ll be learning as you go.

We are a Customer Centric organization. Our Client’s success is our success.
Because of that, we have a unique perspective on sales in that we value both retention and new growth equally! Did we mention we’re in it for the long haul? We expect our sales organization to evangelize our “customer first” values and sell the right deal today to position the partners to grow lock-step with Backbone.

Backbone has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. We have a fun and fast-growing team based out of Boulder, CO, and are looking for energetic and experienced team members to help us grow.

We hope you’ll join us!

What You’ll Do:

  • Find, negotiate and close deals with some of the best brands in the world. Be next level.
  • Actively seek out new sales leads and business opportunities through relentless planning, outreach, and networking. Be fearless.
  • Work with C-Level executives and heads of Sales, Marketing, Operations, and IT to understand the positive impact of revolutionizing their planning, selling, and operational processes. Be smart.
  • Push to convert every lead, schedule every call, close every deal, and follow up on every commitment that you make. You will never give up, and you will approach everything you do with the right attitude and effort. Be effective.
  • Build strong relationships with multiple stakeholders, understand prospective customers’ needs, and utilize superior sales skills to earn new business in a highly competitive landscape. Be real.
  • Listen attentively and ask good questions to identify inefficiencies and challenges with a brand’s current processes, and present a tailored solution to improve through the use of technology. Be honest.
  • Be curious, introspective, questioning, adaptable, and driven to learn every day in a fast-paced and ever-changing startup environment. Be passionate.

Who You Are:

  • You like to control your own destiny: While you’ll mainly receive qualified leads from marketing, the ability to supplement that through your own hunting and scouting is vital.
  • Articulate and poised with a clear and concise spoken and written communication style
  • You ask great questions and take good notes. You’ll be juggling multiple priorities at all times and it’s critical that you keep yourself organized in Salesforce.
  • You’re customer-focused. While we believe in a consistent and measurable sales process that moves customers to a decision, we also believe in treating customers and people the right way – with courtesy and partnership!
  • Top tier presentation and product demo skills
  • You’re Customer-Centric. A team member who believes in the long-term value of building trust with customers.
  • You’re obsessed with gathering and using data to make business decisions
  • You enjoy ownership and autonomy in your work
  • You are flexible, adaptive, and resilient and thrive in a dynamic startup environment

What You’ll Need:

  • 3+ years of sales or meaningful prospecting experience, preferably in SaaS (prefered but not required)
  • Proficiency in using Salesforce.com and other tools like Outreach and Catalyst (prefered but not required)
  • Not required, but extra points for experience in either consumer goods (ideally apparel, footwear or accessories) or the Direct-to-Consumer market.

OTHER DETAILS

  • Located in Downtown Boulder, CO – Will consider remote applicants but local to CO and/or willingness to relocate is a plus
  • Full Time, with work-life balance – flex wfh days
  • Compensation package commensurate with experience and expertise

Benefits and opportunities:

  • Insurance (medical/dental/vision)
  • Unlimited PTO
  • Wellness reimbursement
  • Transit benefits
  • Company Stock Options

Apply Now