Blog

Read the latest industry news and client success stories from Backbone.
Quantifying the ROI of Design

Quantifying the ROI of Design

THE ROI OF DESIGN: a deep dive   True story: Backbone was created for designers, by designers. Our co-founder Andrew Klein worked in design at Ralph Lauren, for instance, while our VP Melissa Drayer designed her own dress label for over a decade. Both Andrew and...

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Measuring Sustainability

Measuring Sustainability

Measuring Sustainability: What does it mean for the retail industry? What does it mean for your brand?   There is an exciting movement going on in the consumer goods industries. Some companies are beginning to value ethical long-term decisions and strategic...

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