Blog
Four ways DTC brands are reimagining business as usual
4 trends storming the DTC market in a big way, as evidenced by brands using Backbone to make products smarter, faster, and at scale.
3 tips for getting ahead of the summer slowdown (starting now)
With many production partners closed at various points in the summer, now is the time to get ahead of it all — before you (and your team) get away from it all, too.
Determined to stop the spreadsheet infestation, Free Fly got “hooked” on Backbone.
Free Fly Apparel optimized the outdoor performance shirt. Backbone optimized the Free Fly development process. Here’s how.
4 ways brands are winning at sustainability (we’re looking at you, allbirds)
Studies show that consumers are shopping brands that align with their personal values — and that protecting the planet tops the list of those values. But creating sustainable products — or adopting a more sustainable production process or business model — can be daunting.
5 Reasons to Digitize Your Color Forecasting Process
All the colors, all in one place: Five reasons the fastest-growing DTCs are digitizing the color forecasting process.
How Peter Millar uses Backbone’s reporting tools to drive collaboration and alignment throughout the product development cycle
Peter Millar was founded twenty years ago with a single cashmere sweater. Today, the brand’s offering has expanded to include sportswear, tailored clothing and accessories. One reason, we suspect, for the brand’s continued success over the years? Embracing core values while still changing with the times.