Blog

Read the latest industry news and client success stories from Backbone.
Measuring Sustainability

Measuring Sustainability

Measuring Sustainability: What does it mean for the retail industry? What does it mean for your brand?   There is an exciting movement going on in the consumer goods industries. Some companies are beginning to value ethical long-term decisions and strategic...

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A Love Letter to Lederhosen

A Love Letter to Lederhosen

A Love Letter to Lederhosen   “Leather shorts,” says my father, “are really all about timing, and I never got that timing quite right.”     My dad’s foray into leather shorts began in the early 1970s, when my grandmother returned from a trip to Germany...

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