Blog
LOULOU Lollipop partners with Backbone to create a central source of truth for their design and development teams.
LOULOU Lollipop partners with Backbone to create a central source of truth for design and development teams. Founded in 2015 by twin sisters Eleanor and Angel, British Columbia-based LOULOU Lollipop designs and produces a myriad of specialty baby and infant...
Backbone PLM chosen as Velocio’s product development engine to support growth and streamline design workflows.
Backbone PLM chosen as Velocio’s product development engine to support growth and streamline design workflows. Launching in 2014, Velocio is a modern cycling apparel and goods brand devoted to finding a better way to create and celebrate the world of cycling....
Mack Weldon chooses Backbone to supercharge their product development and design teams.
Mack Weldon chooses Backbone to supercharge their product development and design teams. Founded in 2012, Mack Weldon is an NYC-based innovative menswear brand that caught media and consumer attention with their customer-experience-centric e-commerce website,...
Measuring Sustainability
Measuring Sustainability: What does it mean for the retail industry? What does it mean for your brand? There is an exciting movement going on in the consumer goods industries. Some companies are beginning to value ethical long-term decisions and strategic...
Meditating on Backbone’s Future: Why Board Meetings are like Going to the Doctor
Meditating on Backbone’s Future: Why Board Meetings are like going to the Doctor It might sound strange, but I like going to the doctor’s office. I hated the doctor’s office when I was a kid. Now, though, it’s something I look forward to. Doctors are experts in their...
A Love Letter to Lederhosen
A Love Letter to Lederhosen “Leather shorts,” says my father, “are really all about timing, and I never got that timing quite right.” My dad’s foray into leather shorts began in the early 1970s, when my grandmother returned from a trip to Germany...