4 trends storming the DTC market in a big way, as evidenced by brands using Backbone to make products smarter, faster, and at scale.
With many production partners closed at various points in the summer, now is the time to get ahead of it all — before you (and your team) get away from it all, too.
Free Fly Apparel optimized the outdoor performance shirt. Backbone optimized the Free Fly development process. Here’s how.
Studies show that consumers are shopping brands that align with their personal values — and that protecting the planet tops the list of those values. But creating sustainable products — or adopting a more sustainable production process or business model — can be daunting.
All the colors, all in one place: Five reasons the fastest-growing DTCs are digitizing the color forecasting process.
How Peter Millar uses Backbone’s reporting tools to drive collaboration and alignment throughout the product development cycle
Peter Millar was founded twenty years ago with a single cashmere sweater. Today, the brand’s offering has expanded to include sportswear, tailored clothing and accessories. One reason, we suspect, for the brand’s continued success over the years? Embracing core values while still changing with the times.