Backbone PLM’s Guide to Launch and Grow Your Fashion Startup
Fashion startups disrupt the industry and inspire change through their products and initiatives. Every iconic fashion brand starts from somewhere, and its origin story often uplifts an entire generation of visual storytellers. The creativity and innovation characterized by the clothing lines that dominate household department stores may have begun as a tiny pop-up shop in a college dorm room or an aspiring fashion designer’s garage. Starting a fashion startup is no easy feat, but thanks to the prevalence of e-commerce and cloud-based SaaS solutions like Backbone PLM, it is possible to turn an agile fashion startup into a beloved, nationally-known clothing brand.
On this page you will learn:
- How to Secure Funding for Your Fashion Startup
- How to Leverage Fashion PLM Software to Grow Your Fashion Startup
- How to Acquire Customers and Market Your Fashion Startup
- How to Manage the True Cost of Running a Fashion Startup
- NFTs for Fashion Startups: The Future of Fashion is Here
Learn how Backbone PLM can help your fashion startup build products smarter, faster, and at scale while saving design time, production costs, and maximizing profitability.
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How to Secure Funding for Your Fashion StartupIf you’re an up-and-coming clothing brand, follow these tips to secure funding for your fashion startup.
In this blog, we will break down the pros and cons of running a fashion startup, along with eight ways to acquire funding, including:
- Your personal connections
- Crowdfunding networks
- Hosting a presale
- Angel investors
- Venture capitalists
- Business and universities
- Fashion events and gatherings
- Social media platforms
How to Leverage Fashion PLM Software to Grow Your Fashion StartupFashion startups should leverage fashion PLM software to grow their brand, enhance product development, and optimize vendor relations.
In this blog, we feature a unique case study with one of our customers, Nifty Genius. We discuss how the brand felt unproductive and bogged down by spreadsheets, and how Backbone PLM provided a solution to get its product development back on track. Continue reading to learn more about our case study, as well as:
- E-Commerce vs Brick and Mortar
- Why fashion startups should embrace PLM
- How to transition your brand to fashion PLM
- The connection between fashion PLM and ROI
- Why Backbone PLM is recommended for fashion startups
Fashion Startups: Acquiring Customers and Marketing Your BrandIf you’re running a new fashion startup, acquiring customers and marketing your brand is key to increasing revenue.
For fashion startups, it’s not always about reaffirming brand awareness but rather converting curiosity into recurring sales and brand loyalty. In this blog, we will help you define your target market and set sustainable acquisition goals. Depending on your current audience, resources, or budget, your fashion brand can implement various paid and free tactics, such as:
- Brand website
- Social media platforms
- Influencer marketing
- Search engine marketing and optimization (SEO)
- Email marketing
- Word-of-mouth marketing
To learn more about customer acquisition and our list of frequently asked questions, click the link below to access the complete blog.
The True Cost of Running a Fashion StartupSeveral costs influence your ability to run a successful fashion startup, including selecting a manufacturer, acquiring customers, and sourcing products.
In this blog, we will discuss the six main costs to consider when launching a fashion brand, including:
- Sampling and development
- Product sourcing
NFTs for Fashion Startups: The Future of Fashion is Here
Should fashion startups invest in NFTs? Read our latest blog to learn about crypto technology and how your brand can navigate a tech-savvy industry.
As a cloud-based PLM software, Backbone understands consumer fashion isn’t reserved for the Stone Age — the future of fashion is digital! To better understand how your fashion startup can attract and connect with consumers from across the globe, read our latest blog to learn about crypto technology and how your brand can navigate a tech-savvy industry. In this article, we will highlight:
- What are NFTs?
- NFTs and the fashion industry
- The impact of NFTs and the fashion industry
- How will NFTs affect consumers?