Backbone PLM empowers direct-to-consumer footwear brands to make products smarter, faster, and at scale.
Growing Brands, Built with Backbone
Backbone’s Solution for Footwear Brands
When it comes to the production of footwear, lead times are longer but seasonal customer demand for new product is relentless. Sizing can differ from product to product, or factory to factory, which complicates the ability to standardize sizing within a brand. And the fit and the quality of production — especially at a high volume — is of utmost importance.
In other words? Footwear brands don’t have a second — or data point — to spare. Footwear brands need a smart, streamlined workflow, and Backbone delivers.
Interconnected libraries with dynamically-updated data let your designers use previous seasons’ information to build new collections and speed up your line planning.
Real-time collaboration and using Backbone as your central source of truth on product revisions reduces prototyping time while maintaining quality.
Backbone gives your team more time to position your product lines and pricing before they go on sale, helping maximize profitability each season.
“Before Backbone, we were a foam core board company. Old school. Now we can customize data depending on who the customer is. We even use it internally as a digital sounding board: ‘Just dump your first image in here, if it gets slammed, archive it, update it.’”
See Backbone in Action
Backbone’s modern, cloud-based, easy-to-use product development platform is helping fashion brands and design agencies make products smarter, faster, and at scale. Get a personalized demo and quote today!