Innovating for adventure is made possible
with Backbone.

Growing Brands, Built with Backbone

Backbone’s Solution for Outdoor Brands

Designing for the great outdoors can be an adventure in and of itself. Many outdoor brands only have one or two seasons a year, but lead times for development can be painfully long. A wide range of product types within outdoor brands can require multiple instances of high-touch production needs: Field-testing prototypes, adhering to compliance requirements, evolving with global regulations, innovating on product sustainability and functionality, and keeping up with consumer trends.

What outdoor brands need is a centralized system of record — and time. Time for research and development, time for testing and innovation, time to establish a leading position in the space. Backbone simplifies this complicated process, giving outdoor brands a smart, streamlined workflow that increases team productivity, standardizes data, and updates product information in real time.

Design

Powerful Adobe integration and interconnected libraries with dynamically-updated data are your central source of truth for products that can be reused, edited, or updated with ease.

Develop

Gather field test feedback on prototypes and collaborate in real-time using Backbone as your central source of truth to reduce production time while maximizing quality and functionality.

Scale

Ensure your products drive revenue and enable data-backed decision making with reporting tools that provide visibility and clarity across seasons & product lines.

“Backbone has improved consistency and the organization of shared components across styles, ease of creating, updating, and distributing tech packs.”

See Backbone in Action

Backbone’s modern, cloud-based, easy-to-use product development platform is helping fashion brands and design agencies make products smarter, faster, and at scale. Get a personalized demo and quote today!