Blog | Backbone HQ


Shopify Tips & Tricks for Optimizing Your Ecommerce Apparel Store


By: Team Backbone | Sept. 6th, 2022

At a Glance:

Image Optimization

Product Photography

Product Description

Shopify Collections

Add a Blog


Ready to make your store more searchable, reachable, and profitable? We did the research for you to help uncover some tips & tricks to optimize your eCommerce apparel store. As online shopping continues to be a major avenue for consumers, it’s important that brands optimize their stores for the best interest of their customers.

Check out these 5 tips and tricks below!

Image Optimization

Image optimization means delivering images with the proper dimension and format at the lowest possible size without any reduction in quality. This ensures that your website loads faster.

Heavy images can make your website load slowly. This can make your store challenging to navigate and less appealing to visitors. Around 45% of people have admitted being discouraged from completing a purchase when a website loads slower than expected. Optimizing your images can make your web pages rank higher on Google too.

By optimizing your images, you ensure that your Shopify site has perfect images that allow it to perform maximally both on desktop and mobile. Ultimately, your goal should be to have images with very high quality and small file sizes with image optimization.

Image Type Width x Height (pixels) Image Type Width x Height (pixels)
Product images 2048 x 2048 Newsletter section image 1600 x 300
Collection images 1024 x 1024 Featured promotions 840 x 840
Slideshow banner images 1600 x 500 Newsletter popup image 425 x 575
Shopify background image 1920 x 1080 Gallery 800 x 800
Image with text overlay – Banner images, Blog featured image, Full shop background image 1800 x 1000 Mega menu images 360 x 360
Blog page top banner, Contact page top banner 1800 x 1000 Favicon 32 x 32
Shopify logo Up to 450 x 250 Checkout page top banner 1800 x 300
Video placeholder image 1600 x 900 Password page background image 1600 x 1000

    Related Article: Mitigating Supply Chain Risks

    Product Photography

    Aside from your overall store design, professional-looking product photography will influence whether or not people decide to shop with you. Improving your eCommerce store’s usability can be as easy as having great product photography. 

    It’s important to remember that online shoppers don’t have the same sensory experience as those who shop in-store. They can’t touch, try or feel the products you sell. Great eCommerce product photography will not only show what the product looks like, it will show a product’s texture, fit and appearance from multiple angles and settings.  

    Here are some tips for eCommerce Product Photography:

    1. Photograph the entire product
    2. Keep the sizing consistent
    3. Feature more than one image per product
    4. Showcase each product colorway
    5. Show the product in use
    6. Get the lighting right

    A helpful way to manage your photography needs is by implementing a Fashion PLM throughout the organization. A Fashion PLM like Backbone will serve as the single source of truth for all images, product variants, and product statuses. Once products move through the design and development cycle, team members will be able to identify when styles are approved. Once these styles are approved team members will be able to prepare these products for eCommerce. For instance, marketing can begin photographing the styles and preparing the product records by seamlessly pulling this data from Backbone and putting it into their eCommerce solution such as Shopify. 

    “I can quickly go into Backbone and pull the data to see exactly what is ready to be shot for Marketing” – Production Coordinator at Turtle Fur

      Product Description

      A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and key benefits of the product so they’re compelled to buy.

      A great product description not only drives conversions, but it also enhances the customer experience. Just as a salesperson would guide a shopper in a brick-and-mortar store, a product description helps shoppers browse and search for specifications that best suit them.

      Although this may seem like a fairly nominal detail, it’s important brands do put a focus on what they are writing for each product description. In order to stay organized and consistent, brands can leverage a Fashion PLM like Backbone to house all of this information. This way there is one consistent description all team members use whether it’s for sales, marketing, development, logistics and more.

      It’s been a big portion of how we keep track of things. Backbone’s interconnected libraries with dynamically updated data provide a centralized location for Klymit to reuse, edit, or update with ease.” – User at Klymit

        Shopify Collections

        You can have the quickest, flashiest, loveliest looking online store, but if your shoppers can’t find what they are looking for, they will quickly lose interest and go somewhere else. So how can you capture your customers’ attention quickly and help them navigate to where they want to go? By creating a user-friendly structure for your store, also known as information architecture. Information architecture is about creating a user-friendly structure for your online store, consisting of logical hierarchies, helpful navigation, and clear categorization.

        Shopify has this built into its application so any store owner can take advantage of creating an optimal experience for its end users. The way Shopify handles this is through Shopify Collections. These collections of products are defined by the stores that create them. They can be organized by product type, gender, material, color, size, season, sale status, etc.

        The point of collections is that your shoppers can more easily find what they are looking for quickly and efficiently. It will drastically reduce the amount of time they will need to spend searching through the various pages of your store. Starting from your homepage, shoppers have so many options to lead them through your site. With a clear set of collections to choose from in your navigation bar and throughout the page, they can find the right category of products for them.

        A great way to think about Collections is that they are sales funnels to your product pages and the goal is to make quick and easy conversions. Cha-Ching!

          Add a Blog

          Many may not realize how simple and easy setting up a blog is. Having a blog on your storefront helps build customer confidence and helps to create a level of authority in the space for your brand. Most importantly, it’s one of the most cost-effective forms of marketing as content marketing generally costs less than traditional marketing and generates three times more leads. 

          Here are some tips on setting up your blog:

          1. Identify a niche: The internet is full of information and it is quite hard to stand out. When choosing a niche you have to choose your specific audience by choosing to create content that your reader cannot easily find anywhere else.

          2. Have a publishing strategy: You will need to come up with a publishing schedule as well as a content plan. With a Shopify blog, you have to be consistent with the number of times you post to gain traction. You need to grow your audience to be in a position to share and publish valuable content.

          3. Be Consistent: When you are consistent you will have clear-cut results. If you have readers subscribed to your blog, they will always look forward to your next post.

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