THE ROI OF DESIGN: a deep dive
True story: Backbone was created for designers, by designers. Our co-founder Andrew Klein worked in design at Ralph Lauren, for instance, while our VP Melissa Drayer designed her own dress label for over a decade. Both Andrew and Melissa emerged from those roles in design thinking, “THERE HAS TO BE A BETTER WAY.”
And there is, now, thanks to Backbone. But while the game-changing benefits of our streamlined process are apparent to designers and product developers, how can you prove the impact of a design tool to your leadership team in a way that will justify the cost? How do you quantify the time spend or efforts of a designer? In short: How do you define the ROI of design?
Big questions, but we’ve done a deep dive here — and have a client success story (one of many) to back it up, too. Take a look and let us know what you think, and if you have any questions. We’re here — because we’ve been there, too.
– Team Backbone